Project AppStra

The Operating System for
Research Analysts.

Don't let manual operations slow down your advisory. We help automate trade distribution, subscription management, and compliance documentation in one dashboard.

View Plans See Workflow

WHY UPGRADE TO APPSTRA?

Operational Task Manual Method AppStra Automated Method
Rationale Documentation Manually typing PDFs & managing files. One-Click Generation
Trade Distribution Copy-pasting to Telegram, WhatsApp, SMS. Instant Broadcast, Delivery Logged
Subscription Expiry Manually removing users (Risk of revenue leak). Auto-Remove Expired Users

Core Modules

Tools designed to professionalize your advisory business.

Compliance Ops

Standardize your documentation process.

  • Rationale Generator: Templates for Entry/Exit/SL.
  • DSC Signing: On your Class-3 USB token. Your key never leaves it.
  • Audit Vault: Append-only record of every call, signature and change.
  • Client KYC & eSign: PAN, Aadhaar and bank verification.

Distribution Hub

Reduce latency in trade delivery.

  • Multi-Channel: Email and in-app, plus Telegram and WhatsApp when you connect them.
  • Client Groups: Send a call only to the clients it applies to.
  • Call Outcomes: Mark target hit or stopped out, tracked per call.
  • Client Portal: Clients read their calls and signed rationale in the browser.

Business Center

Manage your subscriber lifecycle efficiently.

  • Auto-Remove Expired: Access ends when the subscription does.
  • Online Payments: Cashfree — money settles straight to your bank.
  • Sales Team: Team Leads and RMs, each scoped to their own book.
  • CRM & Leads: Work prospects, then convert a won lead in one step.

You can already sign a PDF.
That was never the hard part.

Most analysts already own a Class-3 token and a signing utility. They work. What they sign is a file you have already finished — which leaves the whole job around the signature to you.

The job A signing utility + token driver AppStra
Producing the rationale Not its job. You write the document first, then sign it. Generated from the call itself in SEBI format, so the document and the recommendation cannot drift apart.
What the signature is bound to Whatever bytes you handed it. Nothing ties that file to a published call. Bound to the call's contents. Edit the call after signing and the signature is marked stale rather than quietly standing.
A day of calls One file, one dialog, one PIN entry, repeated. Select the day's unsigned calls and sign them in one token session — still one signature per call, one nonce per call.
Proving it later The evidence is a folder on somebody's desktop. Every signature recorded against its call in an append-only log, with who published it, when, and to whom.
Getting it to the client You attach it and send it yourself. Delivered and logged per client — you can see who received it and who did not.
Where your key lives On your token, where it belongs. On your token, unchanged. Signing runs on your own computer, your PIN is never sent to us, and we refuse key files on our servers.

Nothing here replaces your token or your certificate. AppStra is the workflow around it — the part that turns a signed file into a record you can hand an inspection.

How It Works

Select your operational style to see the workflow.

Analyst

Enters Trade (Entry/SL/Target)

AppStra Engine

Generates the SEBI rationale PDF

Sign & Download

Signed on your DSC token, then downloaded

Manual Sending

Share to WhatsApp/TG manually

Input

Dashboard entry or plain-English parser

AppStra Engine

Signs on your token, checks entitlement

Auto-Broadcast

Instant push to entitled clients

Telegram

Email

Client Portal

Pricing Plans

A fixed monthly platform fee, plus prepaid credits for each client every month and for KYC and eSign. Every plan includes DSC signing.

Free trial available. We set your account up for you, and the platform fee and client credits are not charged during the trial.

Compliance Shield

Starter Kit

₹1,999/mo
+ ₹15 in credits per client per month
Select Plan
  • Auto Rationale PDF
  • Digital Signing on Your DSC Token
  • Audit Logs
  • Contains Partner Ads

Institutional

High Volume

₹14,999/mo
+ ₹5 in credits per client per month
Select Plan
  • Everything in Growth Engine, plus:
  • Lowest Credit Rate (₹5 per client per month)
  • Custom Algo Store
  • Dedicated Account Manager
  • Contains Partner Ads

Enterprise

White Label

Custom
Royalty + Maintenance
Get Quotation
  • Everything in Institutional, plus:
  • 100% Ad-Free
  • White-Label Dashboard
  • Custom Domain
  • Custom Features

* Plans marked “Contains Partner Ads” show curated financial partner ads (e.g. Demat offers) to your end-clients, which is what keeps them affordable. Prices and inclusions are read live from the AppStra dashboard, so what you see here is what you are sold.

Frequently Asked Questions

Is the Digital Signature compliant?
You sign with your own Class-3 DSC USB token, and the signature is produced inside the token on your own computer. Your private key never leaves it and your PIN is never sent to AppStra — we do not hold signing keys, and uploading a key file to our servers is not supported. The signature is embedded in the rationale PDF you hand your client, so it verifies on its own in any PDF reader. AppStra is the technology provider; compliance remains yours.
How does billing work?
A fixed monthly platform fee for your plan, plus a prepaid credit wallet for usage. You top the wallet up. Each client you keep costs your plan's credit amount every month: the first month when they first sign in, then on that same date each month. Each KYC check or eSign you run is a one-off charge. Credits can only be spent on AppStra services; they are not transferable and are not paid out.
Do you take a commission on payments?
AppStra charges 0% commission and never holds your money — client payments settle straight to your own bank account. Standard Cashfree transaction fees still apply.